Development of Comprehensive Integrated Marketing Communication Mix Assignment

Advancement of Comprehensive Integrated Marketing Communication Mix - Assignment Example Other than messages with respect to the fix of the Prostate Cancer the cause ought to likewise create messages about making mindfulness in the majority. Stage 5: One ought to distinguish the channels and who to hit what partner. May be message for each partner is same yet there is distinction in moving toward them so other than legitimate message distinguishing proof of appropriate channel likewise matters. This likewise incorporates how the message advancement helps the supporters and groups of the association to accomplish the destinations of the association and help them in production of the mindfulness with respect to the malady. Stage 1: Background †The UK Charity Sector The UK charities’ advertise is huge, with more than 169,000 ‘main’ noble cause enrolled with the Charity Commission in June 20071. A ‘main’ noble cause is characterized by the Charity Commission as one that seems to be: â€Å"required to get ready records and to send an Ann ual Return to the Charity Commission or, if their pay is under ?10,000, illuminate the Commission regarding changes to the data hung on the Register of Charities.† Based on the most recent accessible budgetary data detailed by each of these ‘main’ good cause, their all out total yearly pay, as indicated by the Charity Commission, adds up to simply over?46 billion. As would be normal, huge numbers of the foundations are little, with a yearly pay of under ?10,000, which is underneath the Charity Commission’s detailing limit. In spite of the fact that these are as yet required to keep accounts, they don't need to submit them as is normally done to the Commission. Around 90% of absolute yearly foundation salary is constrained by the biggest 5% of the causes. These are on the whole subject to increasingly rigid yearly announcing and review prerequisites. There are 722charities with a yearly salary in excess...In task Development of Comprehensive Integrated Marke ting Communication Mix, the creator portrays man standards and foundations of this cutting edge promoting pattern so as to make basic viewpoint and answer next inquiries: How it very well may be utilized these days? Which can ventures be acknowledged with such technique? With the case of various cause programms, the creator chooses to show the instrument of this work: ''The UK charities’ showcase is huge, with more than 169,000 ‘main’ noble cause enlisted with the Charity Commission in June 2017. A ‘main’ noble cause is characterized by the Charity Commission as one that may be: â€Å"required to get ready records and to send an Annual Return to the Charity Commission or, if their pay is under  £10,000, illuminate the Commission regarding changes to the data hung on the Register of Charities.† In view of the most recent accessible money related data announced by each of these ‘main’ good cause, their complete total yearly pay, as indicated by the Charity Commission, adds up to simply overâ £46 billion. The foundation can likewise have vital coalitions with similar associations who are working in same territory, the cause can get profited by their systems, raising support methodologies for instance and it can likewise receive their plan of action as imitation on the off chance that it is dealing with little scope'' This task will be useful for the individuals who study showcasing in University. The topic of this work is more than genuine and social intense for current society and the world.

Analysis of Euthanasia Assignment Example | Topics and Well Written Essays - 500 words

Examination of Euthanasia - Assignment Example The greater part of the nations consider non-intentional willful extermination unlawful. Automatic willful extermination is viewed as murder regardless of whether the patient has a terminal ailment and is in incredible torment. Non-intentional killing is one in which there is no assent and happens by ending the prescription of victim and it is against patient’s will and is illicit in the Netherlands under Groningen willful extermination rules. Willful extermination completed with the assent of the patient is known as intentional killing. In Belgium, Luxembourg and Netherlands dynamic deliberate willful extermination is viewed as lawful by the law. Reciprocally the term helped self destruction is additionally used to depict a doctor helped passing. Numerous nations reject treatment for patients who become lethargic (Dowbiggin,13). Alluding back to the historical backdrop of willful extermination it began in the period of Emperor Augustus who kicked the bucket in the arms of his significant other without torment (Dean, 276). The term killing was initially utilized by Francis Bacon in the mid seventeenth century. The primary point of this training was to have a simple, effortless and upbeat demise. There is an incredible discussion identified with willful extermination which talks about the two its advantages and disadvantages. The focuses which favor killing incorporates the patient’s option to have a quiet finish of life, helping the patient in passing on may be more useful for the patient as opposed to leaving him to endure. There are numerous social and virtues when the subject of willful extermination emerges. There are a great deal of contentions. Contentions in regards to willful extermination frequently change with the technique received for the patient’s passing. Oregon passing with poise act made it legitimate for their occupants and they were permitted to demand for deadly infusion (Perrett, 368). Â

College Summit The Joys of Surprise and Making a Difference (and Even the Travails of a Norovirus)

College Summit The Joys of Surprise and Making a Difference (and Even the Travails of a Norovirus) I recently heard Anthony Robbins say that as long as you have your attention on other people, and as long as you are making a difference for others, there is no way you can possibly be depressed. He is so right. This past week, despite contracting a norovirus that gave me serious gastrointestinal distress as well as flu-like symptoms, I was in as good a mood as I’ve been in in a long time. Why? I was making a difference for a group of low-income high school students at College Summit, a national program that supports young leaders to create a culture where kids go to college. I’m like a proud mother when it comes to the small group of four “peer leaders” I worked with in Berkeley. Every one of them surprised me in their own way. Let me kvell just a little (names are changed for confidentiality)! Keylon Keylon wrote his first two “free writing” exercises about topics like his relationships with girls and how he was going to find one that would make him be the man he wants to be. I feared he was bland and would not identify a relevant topic for his college admissions essay. On a break, however, he shared his real storyâ€"a story about abuse and how he turned to destructive behaviors and friends to compensate for his pain. It was also the story of how he changed direction, in part through a music program that saved his life. Keylon’s story surprised me when it came forth, and so did how industrious and focused a student he was. When I gave him questions to answer in writing, he sat down and didn’t stop until he was done. And when it came time to edit his essay, he was able to devise seamless transitions where they had been missing, and to cut out excess words without my even pointing out the spots where he could do so. Keylon says he wants to be a singer, and perhaps he will succeed. But I wouldn’t be surprised if he finds his stride as an editor! Keylon was also a great sport when we got realistic with him about his college choices. His top choices were out of his reach, and he needed to consider community college options. He adjusted course without protest or external upset. We could all learn a thing or two from this young man about acceptance and adaptation. Jaquon Jaquon had a sweetness to him and a clear, passionate life purpose under his non-plussed attitude. On the first day, he slumped down in his chair, hood over head, clearly not 100% enthusiastic about being asked to write … anything. His first free write was not about much, and I had to remind him multiple times over the 10-minute time period to keep writing. Initially he would not volunteer to answer a question and would only participate if I called on him directly (though he always had something great to say when I did). Jacquon’s second free write was the big surprise. A saxophone player, he hit on the theme of music, and I’m telling you, it was pure poetry. He called music a “20-20 all access path…” and spoke about his purpose in life being to connect with people off all cultures through his gift. This goal was not just a pipe dream; Jacquon has already performed both in concert halls and on the street in the U.S. and abroad. Jacquon mentioned in his essay that he gets nervous when playing only because he is afraid people won’t connect with his music. When I asked him what it would be like for him if they didn’t connect with his music, his answer popped out: “It would be like I don’t exist.” An excerpt: “[I] put my all into every breath, note and melodic phrase so that whoever hears that will feel my passion, my struggle, my story, and my dreams.” That’s a man with a life purpose. A purpose, when not fulfilled, that makes him feel like he doesn’t exist. If only every one of us had one so clear. Rodrigo Rodrigo was my volleyball captain. He was a meticulous, methodical worker who edited himself as he wrote. The core story that emerged from Rodrigo’s free writes was about his father, who recently started working as a janitor in Rodrigo’s school. Although Rodrigo had weathered various insults as a volleyball captain for being short and young, he had a thick skinâ€"until the insults started being aimed toward his father. Rodrigo wrote about how his father had taught him to stay positive and not judge others, and how ultimately he used what his father had taught him to rise above his anger toward his insulting classmates. Another thing that came out of Rodrigo’s writing was that he liked to make up words and had a penchant for metaphor. In one of his last drafts, his creativity emerged in a surprise conclusion: “I’m like a volleyball. You may kick me, push me around, hit me, or abandon me, but in the end I’m still persevering and surviving the ugliest actions against me.” Talisha Eager to participate and answer questions, Talisha was fast out of the gate but as the writing process went on, she somehow found a way to look like she was working when she really was spinning her wheels. I gave her what I thought were clear questions and instructions and she would nod and put her pen to paper, but 10 minutes later she would not have made progress. In my mind, we finally reached a growth point when Talisha realized that growing up as the middle of two sisters and taking care of both of them gave her management skills that have helped her in her production design projects at school. I’m not sure I’ll ever see the essay she writes on this topic though, since she only saw this connection for herself literally at the last hour. Really the biggest surprise from Talisha was what she told me at the end of the program: that I helped her learn things about herself that she might never have knownâ€"not just on the last day, but from the time we started doing free writing exercises. And all that time I thought she was refusing to let me make a difference for her. Brenda As I mentioned, there was a norovirus that went around and knocked out almost every one of the writing coaches in the program for some period of time. I barely made it through my part of the Saturday night banquet presentationsâ€"but it was worth it to hear Rodrigo say in front of the entire program, “Your joyous, encouraging, and gentle nature brought us to fully understand how and what to write … [and] created a bond within our group that will never be forgotten. I will definitely not forget the experience I had with these motivated leaders from the East Bay. And I will be back next year.

Positron Definition (Science)

Positron Definition: A positron or antielectron is the antimatter counterpart to an electron. A positron has the same mass as an electron and a spin of 1/2, but it has an electrical charge of 1. When a positron collides with an electron an annihilation occurs which results in the production of two or more gamma ray photons. Also Known As: antielectron

The Search For God, Ancient Egypt, By Jan Assmann

Jan Assmann, the famous Egyptologist, covers the essence of researching Egyptian theology in his classic work Theologie und Frà ¶mmigkeit einer frà ¼hen Hochkultur. Translated to English under the title â€Å"The search for God in Ancient Egypt†, the book tackles the complex goal of investigating Egyptian Theology and offers Assman’s scholarly theories on Egyptology. With that said, the focus of the book shifts away from the study of Egyptian deities and mythology but centers rather around the implication of divinity at a societal and individual level. Overviews of theology and piety take precedence over the specific practices and technical beliefs of Egyptian religion, though the latter is also heavily discussed to better elaborate on the former’s context. The first chapter â€Å"Religion: Divine Presence and Transcendence† establishes the topic of this book, summarizing the theme of ‘divine presence’ and the concept of a single god and multiple gods (essentially monotheism vs polytheism). Divided into 2 main parts, the first, aptly named â€Å"The Dimensions of Divine Presence: The Implicit Theology of Egyptian Polytheism†, mainly revolves around implicit theology and what Assmann considers to the be the three dimensions of Egyptian religion: the local and cultic dimension, the dimension of cosmos (The visible elements), and the mythic dimension. These three aspects form the implicit theory, activities or notions that are associated with divine beings, and serves to realize in religion the

Scholar-Practitioner Model Paper Free Essays

Scholar – A scholar is a person who is engaged in the art of learning any branch of information to attain literary or scientific knowledge. He is the man of books and is also known as a student who learns from his teacher (Hydroponicsearch. com, 2009). We will write a custom essay sample on Scholar-Practitioner Model Paper or any similar topic only for you Order Now Practitioner – He is a, artful person who is engaged in his profession and actually uses his knowledge achieved by exercising his art either habitually or customarily practicing the same (dictionary. net, 2009). A Scholar-Practitioner is a person who juggles between researching additional knowledge and practicing and experiencing the theory there-off. He continuously updates his learning and contributes to further designing instructions and making decisions (IPFW. edu, 2009). Practitioner-Scholar: In such a situation, a person indulges in a practice based approach which is associated with scholarly inquiry of knowledge. Thus it is an associated relationship between theory and practice. It primarily focuses on clinical practice where by a consumer who researches as a scholar and is also known to be a professional trainer and a practitioner who uses the science of knowledge while dealing with clients (liunet. edi, 2009). A scholar-Practitioner model describes me the best right now – As I am related to the profession of teaching, a constant flair for reading and applying the learnt knowledge in the field of teaching. This ultimately shows the connection and the relationship between scholarship activities and practice activities. Thus advancements of educational systems and educational practice can be enhanced by this model. As a learner this model helps in the learning and investigating practical issues while for a professional it serves in providing a framework of research, teaching and servicing these activities (dwb, 2009). In scholar-practitioner model, while differentiating between master’s degree and doctoral degree, it is made clear that the very fact of being a student and learning without provision of financial aid will indicate the pursuance of master’s degree. While in the doctoral learning, it is the practice of the learned art which is mostly associated with provision of a scholarship or financial aid (dwb, 2009 Kuther, T. 2009). References Dwb. (2009). What is the Scholar-Practitioner Model? Retrieved March 28, 2009, from http://dwb4.unl.edu/iTech/SPModel.html dictionary.net. (2009). Practitioner. Retrieved March 28, 2009, from http://www.dictionary.net/practitioner Hydroponicsearch.com. (2009). Scholar. Retrieved March 28, 2009, from http://www.hydroponicsearch.com/spelling/simplesearch/query_term-scholar/database-!/strategy-exact IPFW.edu. (2009). Reflections on Scholar-Practitioner (SP) Standards. Retrieved March 28, 2009, from http://www.ipfw.edu/educ/accreditation/Program_Information_For_Candidates/MS_Reflections_SP_1833checkpoint.doc. Kuther, T. (2009). What is the Difference Between a Master’s Degree and a Doctoral Degree?. Retrieved March 28, 2009, from http://gradschool.about.com/od/admissionsadvice/a/masterphd.htm liunet.edu. (2009). The practitioner-scholar model: program competencies, goals and objectives. Retrieved March 28, 2009, from http://www.liunet.edu/cwis/cwp/clas/psych/doctoral/forms/PractitionerScholarModel.pdf How to cite Scholar-Practitioner Model Paper, Papers

The Human Dignity

Question: Write an essay about the human dignity. Answer: Introduction Human dignity is something that every human being wants to acquire each day. If an individual can earn the dignity for his or her works and develop a sense of self-respect and self-worth, physical and psychological integrity and empowerment then dignity will automatically be enhanced (Afraz, Boyden DiCarlo, 2015). In present time, human dignity is affected by various activities of people, which are not acceptable to the human society as benchmarks of dignity. In this study, the researcher has shed light on the issue regarding gender selection and gender discrimination, which has created a controversy now. The main issue is that parents in different countries are now undergoing test to determine the sex of their unborn child (Pennington et al., 2013). This very controversial topic is lessening the dignity of human that the morals and ethics of the people are declining regularly. Therefore, in this study the researcher has discussed the two perspectives of human dignity related to gender selection. Between this two perspectives one is gender discrimination and the other is the disrespecting the moral norms and values of the society. The first perspective is referring to gender discrimination that is seen in many places whether it is in social activities or in any workplace (Bharadwaj Lakdawala, 2013). The researcher has discussed another one perspective that is enforcing the speedy loss of moral values and ethics, which has created an alarming situation. Therefore, the researcher is concentrating on the matter that is now creating the more concern of the people in this sex selection case that is expressed in the discussion of this study. Discussion Perspective 1 In the study, the researcher discusses about gender discrimination among parents while undergoing pre-natal sex determination. Such behaviour is also indicative of their thinking process. It will signify the dignity of the human society that is expressed through the process of their behaviour in the cases of gender discrimination (Kelso et al., 2014). It is a devastating trend seen in developing countries, which often discriminates against girls and women before birth. More than 100 millions girls has suffered due to discrimination of gender at birth and thereby abortion of girl child at their birth. These trends of the developing countries are minimizing human dignity largely. Due to this trend, it has been found that tragically, female infants are frail due to the trauma of being abortion. The human dignity has minimized with the feeling that every girl child is inferior in the society (Dag Kullberg, 2016). It can also be found that many parents are willing to pay more to the hospitals for changing their fertilized eggs to have a baby with their desired gender. In many communities, it has been found that girls child are getting short time breastfeed than the boys child with an intension of the women to get pregnant again for boy child. The trend of gender discrimination also decease the dignity of girl child in a way of getting less education and privileges from the society. Girls in the society are being eliminated in higher extent due to denying them as the most primal of the society and restricting their rights to take birth. In this way, sex selection, abortion and choosing the gender discrimination before birth are usually threatening the very subsistence of the women in the world. The leniency of parents towards gender discrimination and sex selectivity has meant that people are not viewing gender discrimination as the one of the great violation of human right. Due to this leniency of selective birth, girls in the society are presumed to be liabilities to their families rather than assets. This is also because of the getting low privileges in educational institution and well-paid employment in the workplace. Inequality and gender discrimination is one of the major issues around the world (Fitch Anderson, 2014). Every human has the equal right to use his or her rights in the society. However, in the present scenario, it has been found that the common people of the people are using their rights in an unethical way in the society. In this 21st century, though the world has become enough advanced but still the mentality of the people in the society has not changed (Krieger, 2014). The sex discrimination still considered as one of the major issues in the society. It has been found that still the individuals are concerned during the birth of a child whether its baby boy or a baby girl. Especially the parents and their concerned families are much concerned before the birth of the child about the sex of the child. In the society discrimination are being made based on class, colour and creed. Everyone has equal right to be the part of the society. With advancement, the perception of the people h as changed drastically in the society. Human dignity is considered as the ultimate principle in the society. It has been found that freedom is being misused in order to get personal benefit. In most of the cases, it has been found that the sex-selective abortion is rapidly increasing in the global scenario. With the advancement of technology, the level of sex-selective abortion has increased in the society. Additionally, gender ratio has also drastically increased in the society (Donnelly, 2013). In most of the cases, it has been found that the governmental bodies are not taking any sort action against the hospitals and the centre that are support sex-selective abortion during pregnancy (Bharadwaj Lakdawala, 2013). As per the report, it has been found that the Chinese government has declared that due to sex selective abortion most of the women are being misplaced in the society. Perspective 2 The perspective 3 states that the sex selection is against the social values because the children are valuable to the society (Donnelly, 2013). Therefore, the parents those are going for sex selection are going against the social norms and dignity. At the same time, the society must limit this type of activity. According to this particular article, human dignity includes the love and respect that one individual provides to himself or herself and to the other individuals. This individual also includes children also (de Melo-Martn, 2013). Children are worthy part of the human society and it is the feeling of human dignity that shows the respect to the children by accepting them in any gender. According to perspective three, sex selection must be avoided in order to maintain human dignity (Donnelly, 2013). A person who selects between the gender of men and women shows disrespect to the opposite gender. At the same time, when a person loses his or her dignity, it is considered that the person has also lost his or her morale. On the other side, the person who fails to value the social norms and culture can be considered as an unethical person. There are many societies where the people perform sex selection for some non-medical reasons like, family balancing, religious expectations or individual autonomy. These types of activities are completely against the ethical values and have no meaning (Martin et al., 2013). Various people think that the selection of sex is very important to balance the family for setting a good and happy family relation in future. Therefore, if they can point out the gender before giving the birth of the child then they will enable to know the gender of the future member of their family (Fitch Anderson, 2014). It will be very easy for them to plan their family according to the gender. However, it has a good side that the determination of the sex of their child can enable them to know about their future child but it has a drawback that It has made the parents to kill their childs se x before their birth. The human being cannot consider this huge crime. It will be against the human dignity for the people that are not afraid of killing a little life before their birth (Martin et al., 2013). It has raised the concern of the world now that they cannot able to stop this situation to go worst. Another section of people considers this process as non-medical purpose. There are a few countries, which supports the non-medical purposes of this gender selection on the time of childbirth such as Kazakhstan (Donnelly, 2013). In this country, the rule is strictly followed that every family have to consist of a son and daughter and in this way, the balance will be maintained in every family. Therefore, the parents of that country always try to know the gender of their children before their birth, which is completely against the social norms and the moral values of the humanity and human dignity (Chapman Benn, 2013). The country therefore, supports the gender selection of the parents in the time of becoming the parents. However, it is done for the sake of balancing the family; still the families have not the right to select the gender before their birth as every child has the right to come in the world (Chapman Benn, 2013). The parents have the acceptance of their child in any condition. This cannot depend on the gender of the child (Fitch Anderson, 2014). Therefore, there is no such reason that can satisfy and justify the reason of this selection of gender. This is against the ethics of the human rights and the gender selection is proved unethical in this context (Martin et al., 2013). Therefore, it can be said that sex selection of child made the parents inhumane by nature and it will always decline the dignity of the human society (Donnelly 2013). There is another concept regarding this gender selection of children. The child is the productive autonomy of the parents that cannot be determined before. According to de Melo Martn (2013), the gender selection of child by the parents always present the declination of the norms of the society that that has been practiced from the very past. The main victim of this non-ethical practice is mainly the girl child or the women. In the society, mainly the sex selection is proved problematic for the girl child who is normally the unwanted child in the families (Chapman Benn, 2013). Therefore, it has been seen that if the sex is detected the girl child then there is a tendency to kill the child foetus (Fitch Anderson, 2014). This is due to the social norms and morals that always blame the women folk and always try to dominate the girls. Conclusion The study is focussing on the human dignity that is continuously declining in the present time. The researcher is trying to consider a case study of the National Health and Medical Research Council (NHMRC) that is highlighting the issue of the gender selection by the parents regarding their childs sex. This is observed in the case study that the parents are continuously doing sex selection in the cases of their childs sex that has become a serious problem of the society. Therefore, the study has discussed the issue shedding light on the serious issue of a few people who supports the gender selection process on the behalf of the non-medical purpose. Then the study has revealed the various systems of different countries about the rules and social norms of the countries that support the unethical system of with their own logics. Although the reasons never can be considered for the sake of gender selection and cannot justify the utility of the sex selection the countries are following th is rule even in the era of literacy. Therefore, the system is the most relevant example of the declination of the human dignity, which is developed through the unjustified rules and morals of a group of people to get the opportunity to rule the society. Therefore, in concluding the study it can be said that the overall human dignity is falling down due to unethical practice such as, gender selection before birth of children. Reference List Afraz, A., Boyden, E. S., DiCarlo, J. J. (2015). Optogenetic and pharmacological suppression of spatial clusters of face neurons reveal their causal role in face gender discrimination.Proceedings of the National Academy of Sciences,112(21), 6730-6735. Bharadwaj, P., Lakdawala, L. K. (2013). Discrimination begins in the womb: evidence of sex-selective prenatal investments.Journal of Human Resources,48(1), 71-113. Chapman, A. R., Benn, P. A. (2013). Noninvasive prenatal testing for early sex identification: A few benefits and many concerns.Perspectives in biology and medicine,56(4), 530-547 Claassens, J., Swartz, L., Hansen, L. (Eds.). (2013).Searching for Dignity: Conversations on human dignity, theology and disability. AFRICAN SUN MeDIA Dag, M., Kullberg, C. (2016). Employment officers' assessments of employment prospects for persons with physical disability: Structural discrimination on the basis of gender and country of birth.Disability Studies Quarterly,36(2). de Melo-Martn, I. (2013). Sex selection and the procreative liberty framework.Kennedy Institute of Ethics Journal,23(1), 1-18 Donnelly, J. (2013).Universal human rights in theory and practice. Cornell University Press Fitch, A., Anderson, A. (2014). Parental Gender Stereotypes: Effects on Childrens Toy Selection and Emotional Responses Kelso, G. A., Cohen, M. H., Weber, K. M., Dale, S. K., Cruise, R. C., Brody, L. R. (2014). Critical consciousness, racial and gender discrimination, and HIV disease markers in African American women with HIV.AIDS and Behavior,18(7), 1237-1246. Krieger, N. (2014). Discrimination and health inequities.International Journal of Health Services,44(4), 643-710. Martin, C. L., Kornienko, O., Schaefer, D. R., Hanish, L. D., Fabes, R. A., Goble, P. (2013). The Role of Sex of Peers and Gender Typed Activities in Young Children's Peer Affiliative Networks: A Longitudinal Analysis of Selection and Influence.Child Development,84(3), 921-937 Pennington, A., Orton, L., Whitehead, M., Ring, A., Fox, D., Petticrew, M., ... Sowden, A. (2013). Missing women? The health inequalities impact of low control and gender discrimination: a theory-led systematic review of observational studies.The European Journal of Public Health,23(suppl 1), ckt126-216.

Paradigms in Social Science

How to Conjugate the French Verb Rendre

How to Conjugate the French Verb Rendre The French verb  rendre  (pronounced ren-dre) means to return and is frequently used in idiomatic expressions such as to give thanks to. This chart will show you how to conjugate this regular verb in present, past, subjunctive, and other tenses. Present Future Imperfect Present participle je rends rendrai rendais rendant tu rends rendras rendais il rend rendra rendait nous rendons rendrons rendions vous rendez rendrez rendiez ils rendent rendront rendaient Pass compos Auxiliary verb avoir Past participle rendu Subjunctive Conditional Pass simple Imperfect subjunctive je rende rendrais rendis rendisse tu rendes rendrais rendis rendisses il rende rendrait rendit rendt nous rendions rendrions rendmes rendissions vous rendiez rendriez rendtes rendissiez ils rendent rendraient rendirent rendissent Imperative (tu) rends (nous) rendons (vous) rendez Verb conjugation patternRendre is a regular -RE verbExpressions with rendre

Shanghai Essay Example | Topics and Well Written Essays - 500 words

Shanghai - Essay Example ably located and this has made it to serve as China’s largest trading ports and gateways from the mid-19th century after the aftermath of the Opium war. The city occupies an area of 6,340 km ². The development of Shanghai comes from its several economic bases. It has made a rapid and sustained economic growth and development since the late 1970s when China began its economic reforms (Couling 2000). Shanghai has changed demographically with the population rising from fourteen million three hundred and fifty thousand people in the year 2000 according to United Nations statistical data but currently is has a population of over twenty three million as of 2010. The Gross Domestic Product of Shanghai during 1978-2000, attained was 6.5 times an increase and reached 48.749 U.S. dollars accompanied by a yearly growth rate of 9.5%. The city has shifted from an industrial and commercial city into a national economic center. The proportion in Shanghai’s G.D.P has been raised because of the rapid and faster development in various infrastructural sectors such as transport, insurance, real estate, banking, and trade. This has been facilitated by the rapid development of finance, insurance, trade, transportation, communications, and other types of the tertiary industries from 30 percent to 50 percent within a span of 10 years (Sheng 2002). Shanghai and Macau are related commercially in various infrastructural facilities. The common factor that keeps the relationship is the relatively cheap air transport. This facilitates quick business between the locals of the two cities. With increased business there is increase in the Gross Domestic Product of the two economies ( Peter 2002). Shanghai – Taiwan relationship was meant to deepen market-oriented reforms and boosting economic vitality and coexistence between the two cities. Taiwan and Shanghai have proposals, which cover cross-Strait cooperation in technology, finance, agriculture, education, tourism, as well as insurance.

The Hollow Earth Research Paper Example | Topics and Well Written Essays - 2500 words

The Hollow Earth - Research Paper Example This theory is supported with an example of sea which can move across the sides of the holes or a traveler would be move over the other side of the hole just like an insect, which crawls over the top of a glass from one side to another, while being unaware of its surroundings. Richard Bernard, a researcher, justifies the theory by saying that the aircraft pilots are unable to see the holes because they are misguided by the compasses, which they carry, into believing that they are just crossing one of the two poles, instead of going into the inner crust of the earth. He says that the compasses are following the magnetic rim of the holes. And that these pilots never actually fly over the poles, which are in fact the centers of a given holes. Raymond’s’ claim was supported by a statement by Admiral Byrd, which goes like this "I'd like to see that land beyond the Pole. That area beyond the Pole is the Great Unknown." (the hollow earth, 2010) People who believe that the Eart h is hollow are tend to believe the following The concept of a North Pole and a South Pole is not real. They are in reality wide openings of up to 1400 meters leading to the interior of the Earth, which is hollow. (Rodney, 2010) The central sun heats up the interior of the Earth, and the temperature of the interior sphere remains around 76 degrees Fahrenheit, which is neither cold nor hot. (Raymond, 1991) A large population is living in the inner surface of the Earth, the land on the other side of the holes at the poles. They are believed to be there, since the continents of Atlantis and Lemuria sank. This civilization is thought to be way more advanced than our own and the invention of flying saucers is attributed to them. A popular conspiracy theory extends the contact of this civilization with the U.S army, and they are taking advantage from the vast knowledge possessed by that civilization. (Billie & Woodard, 2008) So the focus of this research is to analyze the belief held by p eople about the Earth being hollow. First these three beliefs would be would be examined in a more detail, their origins and practicality, or lack of it, would be judged. In the end the contradictory concepts would be discussed and in the conclusion reason would be given about the validity of this weird belief. Origins and Supporters of the Belief The exact amount of people who do believe in the theory that Earth is hollow is not known. But this much is known that its not a high percentage of population with these believes. There is a bunch of people who have formed a group and call themselves the "Flat-Earth Society". (Childress & Raymond, 2009) There is another group, equally vocal, who believe that the earth is hollow. Several years ago, a group of "believers" informed a member of the Geophysical Institute staff that there was an opening to the center of the earth in the Alaska Range, and that this was an entry and exit point for flying saucers. (Robbins, 2003) Origins This theor y originated from the mind of a British astronomer, Edmund Halley, he was the first to come up the theory that earth might consist of several concentric spheres, each placed inside one another like concentric spheres. He further stated that the two inner most spheres have diameters matching that of Venus or Mars, while suggesting that the solid inner most core is as big as planet Mercury. The inner spheres rotate at different speed than

How football Clubs Utilise B2B

How football Clubs Utilise B2B How football clubs utilise B2B to create strong business relationships Introduction The Cambridge dictionary defines B2B (Business to Business) as business arrangements or trade between different businesses, rather than between businesses and the general public (Cambridge Dictionary, 2017). This report will outline how football clubs have used B2B to improve their infrastructure by linking with other businesses that can offer services to the club, and also receive some provision in return. The decision-making process will also be looked at to identify how clubs decide to choose new B2B partners. Influences of buyer behaviour will also be examined. Current B2B deals in the football industry will also be looked at and the potential benefits of sponsorship. B2B is a great way for businesses to set up long standing relationships that can be in place for many years and be of use on multiple occasions. Businesses make purchases to address problems within the company. For example, if Manchester United sold out of replica shirts in the club shop, they would have to order new stock in to replace the previously sold items. They would contact their kit supplier Adidas and order more stock. B2B agreements are very important for football clubs who want to outsource work that they do not have the staff or infrastructure to deal with onsite. An example of this would-be security and stewarding on match days. Rather than the club having to employ and take responsibility for hundreds of stewards, many employ an agency who would hire and manage the stewards for everything from employment contracts to their working hours. This means the club would only have to approve them to work on any given match day. When looking to identify potential B2B opportunities, companies can use segmentation to narrow down a list of suitable businesses to start a working relationship with. One category would be location. For example, when Manchester City were building the Etihad Campus, they chose to work with nearby companies that sourced building materials locally. Thus, they strengthened their ties within the community by accessing local services (Premier Construction, 2015a). Because Manchester City made a conscious effort to work with local companies, they now have built and maintained B2B relationships with hundreds of local companies. This was done due to them handing out 883 contracts to local businesses (Premier Construction, 2015b). An example of B2B in the football industry are sponsorships. Sponsors offer clubs a significant amount of money to use their name on their kits or even stadiums. Sponsors are willing to pay millions of pounds so they can expand their consumer market by tapping into a football clubs fan base. The benefits of having a sponsor are the clubs brand being linked with a company in a different market, which could help attract more consumers to the club. One potential influence on B2B deals are the owners of football clubs. They tend to have preferences on what companies they like to work with and those they would rather avoid. Mike Ashley, the owner of Newcastle United changed the name of their stadium, St James Park to the Sports Direct Arena. As he was the owner of Sports Direct, he saw this as a good way of investing money into the club while also increasing brand awareness of Sports Direct. Unfortunately for him he was influenced by Newcastles biggest stakeholders, the fans. They would not accept the name change and after 11 months the sponsorship was removed from the stadium (Daily Telegraph, 2012). One example of a sponsor who uses football as a major advertisement opportunity is Emirates. Emirates are an airline based in the United Arab Emirates who have millions of customers in Europe. In football, they sponsor Arsenals Stadium, known as the Emirates Stadium and are their shirt sponsor. They also sponsor European giants Real Madrid, Paris Saint Germain and A.C. Milan (Emirates Group, 2016). Another example of B2B in English football is Manchester Uniteds deal with Chevrolet. This deal is more interesting since one of the contract stipulations is that Man Utd officials drive Chevrolets on club business. This was the case when Manchester United signed Paul Pogba for a world record fee. He was spotted being driven in a Chevrolet by Man Utd staff when having his medical (Bywater, 2016). Manchester United have a staggering 64 business partners (official Manchester united Website, 2016). These businesses range from deals such as their record kit deal with Adidas to smaller regional companies such as Chi, a soft drinks company based in Nigeria. Manchester United have 11 regional partners. They are mainly based in Asia and Indonesia. This is because Manchester United realised there was great demand for football in Asia which was at the time a completely untapped market. Manchester United also have a sponsorship deal with Nissin Food Groups. They are the official global noodle partner of Man Utd. As part of this deal Man Utd players have starred in adverts for the brand aired on Chinese television. This helps the Man Utd brand expand into areas of the Asian market where there is a lack of competition from fellow clubs. In 2016 Manchester Uniteds value grew by 7% from the previous year (Jefferson et al., 2017). This is attributed to their  £950m, 10-year deal with Adidas that started in July 2015. There are many positives for both businesses in this deal. Adidas pay for the right to make Manchester United merchandise and distribute it worldwide, this is great exposure for Adidas as anyone who buys Manchester United merchandise is also buying Adidas merchandise. A partnership between 2 giants of sport is mutually beneficial for both parties as the size of the 2 brands combined can reach a global audience. The decision-making process is a time-consuming necessity when starting a new B2B partnership. The first stage of the process is the club recognising the problem that needs to be solved. For example, the IT technology used by the club could be breaking down due too it being considered out of date. The next stage would be to identify what they specifically require to solve the problem. They would need to obtain replacement computers for their head offices. The next stage would be to start a search for a supplier that specialises in IT solutions for businesses. Once potential suppliers have been sought out by the club, they will offer proposals to the club on what they will deliver and what sort of price they are looking for. This is a vital stage of the process as it gives the club a chance to evaluate all their options on the table. Plus, the offers that have been presented are open to negotiation, so they can get the best deal possible. After they have negotiated with each of the companies, they will make their selection based on the proposals offered to them. Once the selection is complete, the club will put in their first order of equipment from their new supplier. Several months into their new B2B deal, the club will evaluate whether it has been successful so far. If they are satisfied with the supplier, they will look to maintain the B2B partnership over a longer period (Kotler and Armstrong, 1998). There are many influences on organisational buyer behaviour. One such influence are economic issues such as the price of the product, the reliability of the supplier and the product specification. An example of this would be if the supplier of the product is unreliable, then the organisation is less likely to purchase the product from that company. Or if the supplier has increased the price of the product, then the company will probably look at other suppliers with a lower price. Conclusion Overall B2B has a very important role in the football industry providing services and financial backing to football clubs. A long process is undertaken to start a B2B partnership which can be from a local company or from a business based on the other side of the world. Many influences effect the behaviour of potential buyers which could result in any deal not taking place. While sponsorships are the biggest B2B in football, that doesnt stop other companies from taking advantage from this method. Manchester United have proved that any company worldwide can have a relationship in the football industry whether they are based in the USA, Nigeria or China. B2B will only grow in the sports industry and plays a key role in the financial development of football. Word count: 1399 References Bywater, A. (2016) Paul Pogba jets in for Manchester united medical. Available at: http://www.dailymail.co.uk/sport/football/article-3729304/Paul-Pogba-jets-Manchester-United-medical-world-record-110million-Juventus-inches-closer-completion.html (Accessed: 28 February 2017). Cambridge Dictionary (2017) B2B meaning in the Cambridge English dictionary. Available at: http://dictionary.cambridge.org/dictionary/english/b2b (Accessed: 27 February 2017). Construction, P. (2015a) Football academy is worlds best. Available at: http://premierconstructionnews.com/2015/03/16/football-academy-is-worlds-best/ (Accessed: 28 February 2017). Construction, P. (2015b) Football academy is worlds best. Available at: http://premierconstructionnews.com/2015/03/16/football-academy-is-worlds-best/ (Accessed: 28 February 2017). Emirates Group, T.E. (2016) Emirates sponsorships | football. Available at: https://www.emirates.com/uk/english/about/emirates-sponsorships/football/football.aspx (Accessed: 28 February 2017). Jefferson, R.S., Henry, J., Hynes, C., Wood, T., Campbell, R., Mourdoukoutas, P., Seymour, L., Levy, P., Setaro, S., Fisher, D., Kruger, D., Saunders, P. and Connolly, M. (2017) Manchester united on the Forbes soccer team valuations list. Available at: https://www.forbes.com/teams/manchester-united/ (Accessed: 28 February 2017). Kotler, P. and Armstrong, K. (1998) Principles of marketing: European edition. New York: Financial TImes Prentice Hall. Newcastle united remove sports direct arena branding on stadium to make way for the return of st James park (2012) Available at: http://www.telegraph.co.uk/sport/football/teams/newcastle-united/9610091/Newcastle-United-remove-Sports-Direct-Arena-branding-on-stadium-to-make-way-for-the-return-of-St-James-Park.html (Accessed: 28 February 2017). Official Manchester united club partners official Manchester united Website (2016) Available at: http://www.manutd.com/en/Partners.aspx (Accessed: 27 February 2017).

A Taste of Honey by Shelagh Delaney Essay -- English Literature

In writing A Taste of Honey, what impact did Shelagh Delaney hope to have upon her audience? What techniques did she use to achieve these aims? Shelagh Delaney wrote "A Taste of Honey" in 1958 when she was only 18. "A Taste of Honey" is a story about the relationship between a girl and her mother. The mother, Helen, who is a semi-whore, leaves her daughter, Jo, to get married to Peter. Jo has a relationship with a sailor and gets pregnant. The sailor then leaves for duty. Jo meets Geoff, they become friends and Geoff offers to help Jo bring up the baby. Helen returns after splitting up with Peter and wants Jo back. The audience that Shelagh Delaney was writing for consisted mainly of middle class and upper class people. Her audience were used to seeing productions about characters leading similar lives to their own. The stereotypical play was where the men worked and the women stayed at home, cleaning and cooking. "A Taste of Honey" did not have these qualities at all. Shelagh Delaney's aims were to shock her audience into seeing what the real world could be like. The audience of the time were relatively un-aware of the truth about working classes and their lives. This type of play was new to the theatrical stage, and could take time before the "working class" plays would be accepted and appreciated. The upper classes were mostly unaware that the lower classes were leading such different lives to themselves. Shelagh Delaney's play brought to light what the lower classes lives were like and the differences between the two classes. The plays of the time had very structured, clear story lines, with stereotypical happy families. Shelagh Delaney challenged these ideas about the ideal play along with man... ... "A Taste of Honey" was inspiration for many writers. The writers of "Soaps" like Coronation Street and Eastenders will have been greatly influenced by the new ideas that Shelagh Delaney had brought into theatre. Shelagh Delaney will have influenced these writers because she had written a play about a topic that hadn't been shown on television before and the producers were looking for new ideas. Shelagh Delaney's work only has a small relevance to today's audience. Most of the ideas and concepts in it are aimed to suit the audience of the 1950's/60's. The theatre audiences of today know that most modern working classes do not live as the characters do in "A Taste of Honey". In "A Taste of Honey" Shelagh Delaney shocked her audience by presenting them with situations that they were not used to. This effect created a well structured and enjoyable play.

Modern Management – Unilever

1.  Ã‚  Ã‚  Ã‚  Ã‚   How effectively do you think Unilever’s mission statement establishes the Company’s direction and important values?   What changes, if any would you recommend and why? Unilever’s new mission statement was ‘Add vitality to life’.   They were considering making people feel that with their personal care products, they could look and feel good, and get more out of life.   The managers and employees which were working for Unilever could now do their work activities in wellbeing of the clients that belong to the communities the products are sold in. Through this mission statement Unilever tried to differentiate its products from its competitors in a global market.   Fitzgerald, the outgoing Chairman of Unilever, took into consideration several factors including the fast rate of urbanization, the constantly increasing age of the people and healthy living strategy adopted by people.   He decided to use this strategy for his nutrition, personal care and hygiene items.   The strategy adopted by Unilever was quite unique and was keeping in tune with the needs of the people.   The â€Å"Unilever 2010 Strategy† was appearing on the products and promotional of the company.   To some extent, the strategy adopted by Unilever was effective and good for its growth. As it was keeping in tune with the changing needs of the people, it was a step ahead of other companies such as Proctor and Gamble, Nestle and Reckitt Benckiser.   However, if this strategy could enable a high growth rate of the company was doubtful.   This was because the company had to take care of other strategies such as effective brand-building, marketing and product innovation.   Several assumptions over sales, growth, profit, cost debt, etc, were made.   The company was competing against 20 other companies and had to ensure that their new mission statement was supported by sound development in the other areas. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Identify one or more Unilever strengths, weaknesses, opportunities, and threats.   How might Cescau use the strengths to counteract the threats? Unilever strengths 1.  Ã‚  Ã‚  Ã‚  Ã‚   The company was formed by a merger of two giants, namely the British Lever Bros and the Dutch Margarine Unie, and had a stronghold in both these nations. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Unilever established itself as an MNC in about 150 different countries. 3.  Ã‚  Ã‚  Ã‚  Ã‚   It had a very good human resource team (about 234, 000 employees). 4.  Ã‚  Ã‚  Ã‚  Ã‚   In 2004, it had about 12 products which were in the $ billion-brand mark.   This was up against it 4 such brands in the year 1999, suggesting growth of the company. Unilever weaknesses 1.  Ã‚  Ã‚  Ã‚  Ã‚   In the year 2004, the revenue growth of the company, was far below the targeted 5 to 6 % mark. 2.  Ã‚  Ã‚  Ã‚  Ã‚   The company did not apply a strategy that would thrive in the market environment of its 2000-2005 strategy.   Hence, this strategy adopted by the company did not work on past experiences and could have been risky to adopt. Unilever Opportunities 1.  Ã‚  Ã‚  Ã‚  Ã‚   The company began to realize the changing needs of the people and the situation of the market whilst adopting its 2005 to 2010 strategy.   They realized that people were becoming more and more health consciousness and were getting older.   They also realized that the urbanized areas of the World were becoming larger and more populated. 2.  Ã‚  Ã‚  Ã‚  Ã‚   The company was now working for the well-being of the people and the communities, which could help differentiate the company from their rivals.   This was a unique feature of their strategy. Unilever Threats 1.  Ã‚  Ã‚  Ã‚  Ã‚   Unilever was making assumptions of the sales, growth rate, profits, debt and costs. 2.  Ã‚  Ã‚  Ã‚  Ã‚   They were competing against 20 other companies that had sound finances. 3.  Ã‚  Ã‚  Ã‚  Ã‚   The other companies were adopting strategies that were based on market research As the company adopted a unique strategy that helped it to be differentiated from other companies by the people and the society, the chances of the company growing were high and realistic.   Besides, Unilever were selling their products in tune with the changing needs and ideas of the population.   Hence, there were chances of it surviving and becoming successful in the Market. 3.  Ã‚  Ã‚  Ã‚  Ã‚   Where on the BCG matrix would you place Unilever’s 400 remaining brands?   Where would you place any newly developed products being introduced? Explain. The 400 remaining brands of Unilever were â€Å"Stars† as they had a high-growth rate and required huge amounts of investments in the long-term.   The new range of products from Unilever were â€Å"Question Marks† as they had a high-growth rate but doubts whether the management would invest in them in the future existed. References: Cresto, S. C. and Cresto, S. T. (2006). Chapter 3: Planning, Modern Management, (10th ed), New Jersey: Upper Saddle River, pp. 199-200.            

Direct-Object Pronouns in Spanish

In Spanish as in English, a direct object is a noun or pronoun that is directly acted upon by a verb. In a sentence such as I see Sam, Sam is the direct object of see because Sam is who is seen. But in a sentence such as I am writing Sam a letter, Sam is the indirect objects. The item being written is letter, so it is the direct object. Sam is the indirect object as one who is affected by the verbs action on the direct object. A difference with Spanish, however, is that the set of pronouns that can be direct objects differs slightly from those that can be indirect objects. The 8 Direct-Object Pronouns of Spanish Here are the direct-object pronouns along with the most common English translations and examples of their uses: me — me — Juan puede verme. (John can see me.)te — you (singular familiar) — No te conoce. (He doesnt know you.)lo — you (singular masculine formal), him, it — No puedo verlo. (I cant see you, or I cant see him, or I cant see it.)la — you (singular feminine formal), her, it — No puedo verla. (I cant see you, or I cant see her, or I cant see it.)nos — us — Nos conocen. (They know us.)os — you (plural familiar) — Os ayudarà ©. (I will help you.)los — you (plural formal, masculine or mixed masculine and feminine), them (masculine or mixed masculine and feminine) — Los oigo. (I hear you, or I hear them.)las — you (plural feminine formal), them (feminine) — Las oigo. (I hear you, or I hear them.) The differences between these pronouns and the indirect objects are found in the third person. The indirect third-person pronouns are le and les. Note that lo, la, los, and las can refer to either people or things. If they are referring to things, be sure to use the same gender as the name of the object being referred to. Example: Where the noun is masculine: Tengo dos boletos.  ¿Los quieres? (I have two tickets. Do you want them?)Where the noun is feminine: Tengo dos rosas.  ¿Las quieres? (I have two roses. Do you want them?) If you dont know the gender of the direct object, you should use lo or los: No sà © lo que es porque no lo vi. (I dont know what it is because I did not see it.) Word Order and Direct-Object Pronouns As you can see from the above examples, the location of a direct-object pronoun can vary. In most cases, it can be placed before the verb. Alternatively, it can be attached to an infinitive (the form of the verb that ends in -ar, -er or -ir) or a present participle (the form of the verb that ends in -ndo, often the equivalent of English verbs that end in -ing). Each sentence in the following pairs has the same meaning: No lo puedo ver, and no puedo verlo (I cant see him).Te estoy ayudando, and estoy ayudà ¡ndote (I am helping you). Note that when the direct object is added to a present participle, it is necessary to add a written accent to the last syllable of the stem so that the stress is on the proper syllable. Direct-object pronouns follow affirmative commands (telling someone to do something) but precede negative commands (telling someone not to do something): està ºdialo (study it), but no lo estudies (dont study it). Note again that an accent needs to be added when adding the object to the end of positive commands. Le as a Direct Object In some parts of Spain, le can substitute for lo as a direct object when it means him but not it. Less commonly in some areas, les can substitute for los when referring to people. You can learn more about this phenomenon in the lesson on leà ­smo. Sample Sentences Showing Use of Direct Objects Direct objects are shown in boldface: Me interesa comprarlo, pero mà ¡s tarde. (I am interested in buying it, but much later. The me in this sentence is an indirect object.)Tu nariz està ¡ torcida porque tu madre la rompià ³ cuando eras nià ±o. (Your nose is bent because your mother broke it when you were a boy. La is used here because it refers to nariz, which is feminine.)Puedes vernos en el episodio 14. Nos puedes ver en el episodio 14. (You can see us in Episode 14. Both of these sentences mean the same thing, as the direct object can either come before the verbs or attached to the infinitive.)Te quiero mucho. (I love you a lot.) Key Takeaways A direct object is a noun or pronoun that is acted on directly by a verb.In Spanish, direct- and indirect-object pronouns can differ in the third person, unlike in English.When the direct object of a verb is the equivalent of it, in Spanish you need to vary the gender of the pronoun according to the gender of the noun being referred to.